How Gen Beta’s First Steps in Creativity Begin with Paint by Numbers
Each generation is surrounded by tools that help nurture their imagination. For Gen Beta—the children born after 2025—the world they live in is already peppered with digital technologies, interactive platforms, and a fusion of physical and at-home learning. Through artificial intelligence toys and VR classrooms, something everlasting still fanned their fires of creativity: Paint by Numbers. This time-honoured activity, moving from analogue to digital formats and back again, serves as a conduit of traditional arts and crafts to new frontline innovation, and was a natural canvas for Gen Beta. Why Creativity Matters for Gen Beta Creativity encompasses more than creating art for a beautiful presentation; it underpins problem-solving, innovation, and emotional intelligence. For a generation raised in a world of excessive information and rapidly changing contexts, being a creative person is likely to be their best resource. Participating in structured art experiences offers Gen Beta the oppo...